SINGAPORE — Singapore, Malaysia and other Southeast Asian nations have drawn a flood of interest from China’s food and beverage brands, which are looking for a breather from fierce competition at home, according to a report published Thursday.
The report, compiled by Singapore-based consultancy Momentum Works, found that about 60 Chinese brands, including beverage chain Mixue, Luckin Coffee and hot pot restaurant Haidilao, had more than 6,100 outlets in Southeast Asia at the end of December, more than triple the roughly 1,800 they had in 2022.
