NEW DELHI — Indian brands and entrepreneurs are scrambling to capitalize on public sentiment over the country’s recent conflict with Pakistan by launching war-related merchandise, applying for trademarks and vying to portray the fighting on cinema screens.
Markets have been flooded with patriotic memorabilia, such as clothes, mugs and tote bags, emblazoned with the words “Operation Sindoor” — the name New Delhi gave to its milit operation — and quotes from India’s top milit brass.
