CHENNAI — A year ago, Shruti Khanna, a young advertising professional in Bengaluru, southern India, tried a pink gin with botanicals made by Samsara, an Indian drinks company, and became an instant convert. “I like drinks that don’t give me a heavy feeling, and [Indian-made] gin is ideal for that,” she says.
Khanna is far from alone. The often colorless but aromatic spirit is becoming the favorite alcoholic drink of Generation Z and millennial Indians, defying its history as a favorite of British colonialists before Indian independence in 1947. A big difference, though, is that the drink is usually made in India, rather than in Europe.
