Shein steps up Europe charm offensive to offset US tariff fallout

Shein steps up Europe charm offensive to offset US tariff fallout Shein steps up Europe charm offensive to offset US tariff fallout

PARIS — “Fashion is a right, not a privilege,” Shein says in its new advertisement in France, as the fast-fashion online retailer ramps up a public relations campaign in Europe, where it has shifted its focus after the U.S. clamped down on small parcels.

The Singapore-headquartered Chinese retailer is firefighting on many fronts.