TOKYO — Asian streaming services are chasing giants like Netflix and Disney through partnerships and localized content as they try to loosen the grip of U.S. giants in the fast-growing market.
“Our basic strategy is to hold all four corners of the non-drama series arena where Netflix hasn’t reached yet,” President Tenshin Tsutsumi of U-Next, Japan’s second-largest streaming service behind Netflix, told Nikkei Asia in an interview, explaining that his company hopes to establish anime, movies, sports and music tiers and reach 5 million subscribers.
