China’s Moutai serves shareholders juice, not baijiu, as austerity bites

China's Moutai serves shareholders juice, not baijiu, as austerity bites China's Moutai serves shareholders juice, not baijiu, as austerity bites

DALIAN, China — Major Chinese baijiu liquor maker Kweichow Moutai is making headlines by choosing not to serve its top-shelf Feitian at a shareholder event, a byproduct of government austerity measures aimed at cutting official spending on luxuries.

A banquet held by the company on the eve of a shareholders meeting in Guizhou province was changed this year to a simple buffet format, and the Feitian that used to be placed on each table was nowhere to be seen, according to Chinese media.