DALIAN, China — Major Chinese baijiu liquor maker Kweichow Moutai is making headlines by choosing not to serve its top-shelf Feitian at a shareholder event, a byproduct of government austerity measures aimed at cutting official spending on luxuries.
A banquet held by the company on the eve of a shareholders meeting in Guizhou province was changed this year to a simple buffet format, and the Feitian that used to be placed on each table was nowhere to be seen, according to Chinese media.